{"id":8492,"date":"2024-05-22T08:54:33","date_gmt":"2024-05-22T00:54:33","guid":{"rendered":"https:\/\/stooper.co\/?p=8492"},"modified":"2024-10-18T23:10:13","modified_gmt":"2024-10-18T15:10:13","slug":"ai-techniques-in-marketing","status":"publish","type":"post","link":"https:\/\/stooper.co\/zh\/businesstalk\/\u8425\u9500\u4e2d\u7684ai\u6280\u672f\/","title":{"rendered":"AI\u6280\u672f\uff1a\u63a8\u52a8\u9a6c\u6765\u897f\u4e9a\u6570\u5b57\u8425\u9500\u7684\u6210\u529f"},"content":{"rendered":"

AI\u6280\u672f\u5bf9\u9a6c\u6765\u897f\u4e9a\u6570\u7801\u8425\u9500\u7684\u5f71\u54cd<\/strong><\/h2>\n\n\n\n
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\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u6b63\u5728\u5f7b\u5e95\u6539\u53d8\u5168\u7403\u591a\u4e2a\u4ea7\u4e1a\uff0c\u6570\u7801\u8425\u9500\u4e5f\u4e0d\u4f8b\u5916\u3002\u968f\u7740\u9a6c\u6765\u897f\u4e9a\u6570\u7801\u73af\u5883\u8fc5\u901f\u53d1\u5c55\uff0c\u5c06AI\u6280\u672f\u878d\u5165\u8425\u9500\u7b56\u7565\u5c06\u5e26\u6765\u5de8\u5927\u76ca\u5904\u3002\u672c\u7bc7\u535a\u5ba2\u5c06\u63a2\u8ba8AI\u5982\u4f55\u63d0\u5347\u9a6c\u6765\u897f\u4e9a\u7684\u6570\u7801\u8425\u9500\u8868\u73b0\u3001\u5f53\u524d\u6700\u5b9e\u7528\u7684AI\u5de5\u5177\uff0c\u4ee5\u53ca\u672c\u5730\u4f01\u4e1a\u8fd0\u7528AI\u5b9e\u73b0\u8425\u9500\u6210\u529f\u7684\u771f\u5b9e\u6848\u4f8b\u3002<\/p>\n\n\n\n

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AI\u5982\u4f55\u52a9\u529b\u9a6c\u6765\u897f\u4e9a\u6570\u7801\u8425\u9500\u53d6\u5f97\u6210\u529f\uff1f<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

AI\u6280\u672f\u901a\u8fc7\u81ea\u52a8\u5316\u4efb\u52a1\u3001\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u53ca\u4f18\u5316\u5e7f\u544a\u652f\u51fa\uff0c\u80fd\u663e\u8457\u63d0\u5347\u6570\u7801\u8425\u9500\u6210\u6548\u3002\u5728\u8d8b\u52bf\u5feb\u901f\u53d8\u5316\u7684\u9a6c\u6765\u897f\u4e9a\u5e02\u573a\uff0cAI\u5de5\u5177\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002\u501f\u52a9\u6d88\u8d39\u8005\u6570\u636e\u5206\u6790\uff0cAI\u53ef\u9884\u6d4b\u8d8b\u52bf\u3001\u5b9a\u5236\u5185\u5bb9\u5e76\u4f18\u5316\u5ba2\u6237\u5b9a\u4f4d\uff0c\u6700\u7ec8\u63a8\u52a8\u66f4\u9ad8\u7684\u4e92\u52a8\u7387\u4e0e\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n

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\"247<\/figure>\n\n\n\n
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<\/div>\n\n\n\n

\u9a6c\u6765\u897f\u4e9a\u7684\u6570\u7801\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u501f\u52a9\u591a\u79cdAI\u6280\u672f\u6765\u63d0\u5347\u4ed6\u4eec\u7684\u8425\u9500\u8868\u73b0\u3002\u4f8b\u5982\uff0c\u9884\u6d4b\u5206\u6790\u80fd\u591f\u9884\u5224\u6d88\u8d39\u8005\u884c\u4e3a\u4e0e\u8d8b\u52bf\uff0c\u4f7f\u8425\u9500\u7b56\u7565\u66f4\u5177\u9488\u5bf9\u6027\u3002\u81ea\u7136\u8bed\u8a00\u5904\u7406\uff08NLP\uff09\u6709\u52a9\u4e8e\u5206\u6790\u5ba2\u6237\u60c5\u7eea\uff0c\u5b9e\u73b0\u66f4\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u4f53\u9a8c\u3002\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u5219\u53ef\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u6295\u653e\u4e0e\u9884\u7b97\u914d\u7f6e\uff0c\u786e\u4fdd\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6700\u5927\u5316\u3002<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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\u4ee5\u672c\u5730\u7535\u5546\u5e73\u53f0\u4e3a\u4f8b\uff0c\u900f\u8fc7AI\u8fdb\u884c\u4ea7\u54c1\u63a8\u8350\u3002\u7cfb\u7edf\u5206\u6790\u5ba2\u6237\u7684\u884c\u4e3a\u4e0e\u504f\u597d\u540e\uff0c\u80fd\u7cbe\u51c6\u63a8\u9001\u66f4\u6709\u53ef\u80fd\u88ab\u8d2d\u4e70\u7684\u5546\u54c1\uff0c\u4ece\u800c\u63d0\u5347\u9500\u552e\u989d\u4e0e\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u9a6c\u6765\u897f\u4e9a\u6570\u7801\u8425\u9500\u63a8\u8350\u4f7f\u7528\u7684\u9876\u7ea7AI\u5de5\u5177<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

\u76ee\u524d\u6709\u4e0d\u5c11AI\u5de5\u5177\u6b63\u5728\u6570\u7801\u8425\u9500\u9886\u57df\u6380\u8d77\u70ed\u6f6e\u3002\u4ee5\u4e0b\u662f\u51e0\u6b3e\u9002\u5408\u9a6c\u6765\u897f\u4e9a\u5e02\u573a\u7684\u9876\u7ea7AI\u8425\u9500\u5de5\u5177\uff1a<\/p>\n\n\n\n

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\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
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    \n
  1. HubSpot<\/strong>\u63d0\u4f9bAI\u9a71\u52a8\u7684\u8425\u9500\u81ea\u52a8\u5316\u529f\u80fd\uff0c\u53ef\u7b80\u5316\u6d41\u7a0b\u5e76\u63d0\u5347\u5ba2\u6237\u4e92\u52a8\u7387\u3002<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n
    \n
    \"MarketMuse\"<\/a><\/figure>\n<\/div>\n\n\n
    <\/div>\n\n\n\n
      \n
    1. MarketMuse<\/strong>\u5229\u7528AI\u4f18\u5316\u5185\u5bb9\uff0c\u4ee5\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u6392\u540d\u6548\u679c\u3002<\/li>\n<\/ol>\n\n\n\n
      <\/div>\n\n\n
      \n
      \"conversica\"<\/a><\/figure>\n<\/div>\n\n\n
      <\/div>\n\n\n\n
        \n
      1. Conversica<\/strong>\u7531AI\u9a71\u52a8\u7684\u9500\u552e\u52a9\u7406\uff0c\u534f\u52a9\u8fdb\u884c\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\u4e0e\u8f6c\u5316\u3002<\/li>\n<\/ol>\n\n\n\n
        <\/div>\n\n\n
        \n
        \"\"<\/a><\/figure>\n<\/div>\n\n\n
        <\/div>\n\n\n\n
          \n
        1. Phrasee<\/strong>AI\u5de5\u5177\uff0c\u53ef\u751f\u6210\u4f18\u5316\u540e\u7684\u7535\u90ae\u6807\u9898\u4e0e\u8425\u9500\u6587\u6848\u3002<\/li>\n<\/ol>\n\n\n\n
          <\/div>\n\n\n
          \n
          \"Adext\"<\/a><\/figure>\n<\/div>\n\n\n
          <\/div>\n\n\n\n
            \n
          1. Adext AI<\/strong>\u81ea\u52a8\u5316\u5e7f\u544a\u6295\u653e\u4e0e\u9884\u7b97\u5206\u914d\uff0c\u4ee5\u5b9e\u73b0\u6700\u4f73\u5e7f\u544a\u6210\u6548\u3002<\/li>\n<\/ol>\n\n\n\n
            <\/div>\n\n\n\n

            \u8fd9\u4e9b\u5de5\u5177\u901a\u8fc7\u81ea\u52a8\u5316\u91cd\u590d\u4efb\u52a1\u3001\u63d0\u4f9b\u53ef\u6267\u884c\u7684\u6d1e\u5bdf\uff0c\u5e76\u5168\u9762\u63d0\u5347\u8425\u9500\u6210\u6548\uff0c\u5e2e\u52a9\u9a6c\u6765\u897f\u4e9a\u7684\u8425\u9500\u4eba\u5458\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n

            <\/div>\n\n\n\n

            AI\u5982\u4f55\u6b63\u5728\u6539\u53d8\u9a6c\u6765\u897f\u4e9a\u7684\u6570\u7801\u8425\u9500\uff1f<\/strong><\/h2>\n\n\n\n
            <\/div>\n\n\n\n

            AI\u6b63\u5728\u4ee5\u66f4\u9ad8\u6548\u7387\u4e0e\u66f4\u5f3a\u6548\u679c\u5f7b\u5e95\u6539\u53d8\u9a6c\u6765\u897f\u4e9a\u7684\u6570\u7801\u8425\u9500\u683c\u5c40\u3002\u4f8b\u5982\uff0cAI\u9a71\u52a8\u7684\u804a\u5929\u673a\u5668\u4eba\u80fd\u591f\u5373\u65f6\u56de\u5e94\u5e76\u63d0\u4f9b\u4e2a\u6027\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u5927\u5e45\u63d0\u5347\u5ba2\u6237\u670d\u52a1\u54c1\u8d28\u3002AI\u7b97\u6cd5\u8fd8\u80fd\u5206\u6790\u5927\u91cf\u6570\u636e\uff0c\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u6df1\u5ea6\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002\u6b64\u5916\uff0cAI\u5de5\u5177\u63d0\u5347\u4e86\u53d7\u4f17\u5b9a\u4f4d\u4e0e\u5185\u5bb9\u4e2a\u6027\u5316\u7684\u51c6\u786e\u5ea6\uff0c\u8fdb\u800c\u5e26\u6765\u66f4\u4f18\u8d28\u7684\u5ba2\u6237\u4f53\u9a8c\u4e0e\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n

            <\/div>\n\n\n\n

            \u4f8b\u5982\uff0c\u4e00\u5bb6\u9a6c\u6765\u897f\u4e9a\u65c5\u6e38\u516c\u53f8\u8fd0\u7528AI\u5206\u6790\u5ba2\u6237\u54a8\u8be2\u5185\u5bb9\u4e0e\u504f\u597d\uff0c\u4ece\u800c\u5b9a\u5236\u4e2a\u6027\u5316\u65c5\u6e38\u914d\u5957\u3002\u6700\u7ec8\u4e0d\u4ec5\u8ba9\u5ba2\u6237\u6ee1\u610f\u5ea6\u63d0\u5347\uff0c\u4e5f\u5e26\u6765\u4e8620%\u7684\u9884\u8ba2\u589e\u957f\u3002<\/p>\n\n\n\n

            <\/div>\n\n\n\n

            \u6848\u4f8b\u7814\u7a76\uff1a\u9a6c\u6765\u897f\u4e9a\u6210\u529f\u8fd0\u7528AI\u7684\u6570\u7801\u8425\u9500\u6545\u4e8b<\/strong><\/h2>\n\n\n\n
            <\/div>\n\n\n\n
            \"\"<\/figure>\n\n\n\n
            <\/div>\n\n\n\n

            \u591a\u5bb6\u9a6c\u6765\u897f\u4e9a\u4f01\u4e1a\u5df2\u6210\u529f\u5c06AI\u878d\u5165\u5176\u6570\u7801\u8425\u9500\u7b56\u7565\u4e2d\u3002\u5176\u4e2d\u4e00\u5bb6\u9886\u5148\u7684\u7535\u5546\u5e73\u53f0\u901a\u8fc7AI\u5206\u6790\u5ba2\u6237\u6570\u636e\u5e76\u4e2a\u6027\u5316\u4ea7\u54c1\u63a8\u8350\uff0c\u5b9e\u73b0\u4e8630%\u7684\u9500\u552e\u589e\u957f\uff0c\u5e76\u5927\u5e45\u63d0\u5347\u4e86\u5ba2\u6237\u7559\u5b58\u7387\u3002\u53e6\u4e00\u6210\u529f\u6848\u4f8b\u662f\u4e00\u5bb6\u672c\u5730\u65f6\u5c1a\u96f6\u552e\u5546\uff0c\u4ed6\u4eec\u901a\u8fc7AI\u804a\u5929\u673a\u5668\u4eba\u63d0\u5347\u5ba2\u6237\u670d\u52a1\u6548\u7387\uff0c\u4f7f\u56de\u590d\u65f6\u95f4\u7f29\u77ed\u4e8625%\uff0c\u5ba2\u6237\u6ee1\u610f\u5ea6\u4e5f\u663e\u8457\u63d0\u5347\u3002<\/p>\n\n\n\n

            <\/div>\n\n\n\n

            \u9a6c\u6765\u897f\u4e9a\u4e2d\u5c0f\u4f01\u4e1a\u53ef\u7528\u7684AI\u6280\u672f<\/strong><\/h2>\n\n\n\n
            <\/div>\n\n\n\n

            \u9a6c\u6765\u897f\u4e9a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u540c\u6837\u80fd\u4eceAI\u6280\u672f\u4e2d\u53d7\u76ca\u3002AI\u5de5\u5177\u53ef\u81ea\u52a8\u5904\u7406\u90e8\u5206\u8425\u9500\u4efb\u52a1\uff0c\u8ba9\u4e1a\u4e3b\u6709\u66f4\u591a\u65f6\u95f4\u4e13\u6ce8\u4e8e\u4e1a\u52a1\u5176\u4ed6\u65b9\u9762\u3002\u4f8b\u5982\uff0cAI\u9a71\u52a8\u7684\u7535\u90ae\u8425\u9500\u5e73\u53f0\u53ef\u6839\u636e\u5ba2\u6237\u884c\u4e3a\u4e2a\u6027\u5316\u90ae\u4ef6\u5185\u5bb9\uff0c\u4ece\u800c\u63d0\u5347\u5f00\u542f\u7387\u4e0e\u70b9\u51fb\u7387\u3002\u6b64\u5916\uff0cAI\u8fd8\u80fd\u4f18\u5316\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u6295\u653e\uff0c\u786e\u4fdd\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5e7f\u544a\u9884\u7b97\u53d1\u6325\u6700\u5927\u6548\u76ca\u3002<\/p>\n\n\n\n

            <\/div>\n\n\n\n
            \"\"<\/figure>\n\n\n\n
            <\/div>\n\n\n\n

            \u8bbe\u60f3\u4e00\u5bb6\u5c0f\u578b\u5496\u5561\u9986\u5229\u7528AI\u5206\u6790\u5ba2\u6237\u53cd\u9988\u4e0e\u793e\u4ea4\u5a92\u4f53\u63d0\u53ca\u5185\u5bb9\u3002\u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u987e\u5ba2\u504f\u597d\u4e0e\u4e0d\u6ee1\u4e4b\u5904\uff0c\u5496\u5561\u9986\u80fd\u6539\u5584\u4ea7\u54c1\u4e0e\u670d\u52a1\u8d28\u91cf\uff0c\u4ece\u800c\u63d0\u5347\u987e\u5ba2\u5fe0\u8bda\u5ea6\uff0c\u5e76\u5438\u5f15\u66f4\u591a\u4eba\u6d41\u3002<\/p>\n\n\n\n

            <\/div>\n\n\n\n

            \u8425\u9500\u81ea\u52a8\u5316\uff1a\u9a6c\u6765\u897f\u4e9a\u4f01\u4e1a\u7684\u6e38\u620f\u89c4\u5219\u6539\u53d8\u8005<\/strong><\/h2>\n\n\n\n
            <\/div>\n\n\n\n

            \u8425\u9500\u81ea\u52a8\u5316\u662fAI\u5728\u6570\u7801\u8425\u9500\u4e2d\u7684\u6700\u5927\u4f18\u52bf\u4e4b\u4e00\u3002\u5b83\u80fd\u5c06\u7535\u90ae\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u53d1\u5e03\u53ca\u5e7f\u544a\u7ba1\u7406\u7b49\u91cd\u590d\u6027\u4efb\u52a1\u81ea\u52a8\u5316\uff0c\u5e2e\u52a9\u4f01\u4e1a\u8282\u7701\u65f6\u95f4\u4e0e\u8d44\u6e90\u3002\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u9a6c\u6765\u897f\u4e9a\u5e02\u573a\uff0c\u8425\u9500\u81ea\u52a8\u5316\u8ba9\u4f01\u4e1a\u5f97\u4ee5\u66f4\u53ca\u65f6\u3001\u7cbe\u51c6\u5730\u4e0e\u5ba2\u6237\u4e92\u52a8\uff0c\u4ece\u800c\u63d0\u5347\u7ade\u4e89\u529b\u3002Mailchimp\u3001Marketo \u4e0e Pardot \u7b49\u5de5\u5177\u662f\u76ee\u524d\u8f83\u53d7\u6b22\u8fce\u7684\u81ea\u52a8\u5316\u8425\u9500\u9009\u62e9\u3002<\/p>\n\n\n\n

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            \"\"<\/figure>\n\n\n\n
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